Brand Identity & Strategy

Timeline: 4 to 6 weeks
Investment: $4250+GST

Every strong brand starts with clarity about who you are, what you stand for, and who you are speaking to. Your brand identity is your first impression, and it shapes how customers perceive your professionalism, personality, and value. It is not just design. It is the foundation of how your business shows up in the world.

At West of Ordinary, strategy begins with curiosity and real conversation. We look at what makes your business unique, uncover your story, and align it with what your audience truly connects with. From there, we shape the tone, the messaging, and the visual direction that give your brand meaning, depth, and momentum.

Your visual identity becomes the expression of that story. This is where strategy becomes tangible. We create a cohesive and timeless identity that feels authentic to you, functions clearly, and has room to grow with your business. Every element is intentional. It is built to look beautiful, work hard, and feel unmistakably yours.

Your final package includes everything you need to launch or elevate your brand with confidence. You will receive strategy and messaging foundations, a complete visual identity system, social media starter assets, printed collateral, and ready-to-use brand files. You also receive free Dropbox cloud storage to keep your brand assets organized and accessible whenever you need them.

Collection of logo designs for Wild Prairie Co., featuring stylized flowers and text such as "Kindred Heritage," "From Soil to Soul," and "WPC," in earth-tone colors perfect for branding and packaging.
Pink decorative washi tape with floral and geometric patterns unrolled on a pink background.
Decorative graphic with various white floral and insect illustrations on an orange background, featuring the text "The Wild Prairie Co. From Soil to Soul."
A paper package with a green label featuring white botanical illustrations and the text 'WPC' and 'The Wild Prairie Co', partially torn to reveal the label against a green background.
Green sweatshirt with white logo and text, laid flat on a wooden surface.
A green mug with white print labeled 'The Wild Prairie Co. from soil to s oil to soil' hanging on a small branch of a birch tree in front of a plain beige background.
Three mobile phone screens displaying social media posts from The Wild Prairie Co., featuring images and branding related to organic teas and herbal blends from Southern Alberta.

BRAND STRATEGY DELIVERABLES

Market Analysis and Brand Positioning


• Brand Positioning
• Competitor Review
• Target Market Development

Brand Story & Messaging

• Brand Story Snapshot
• Key Messaging & Pitch Paragraph
• Tagline Options
• Customer Persona(s) (1–2 light profiles)
• Brand Voice Snapshot (tone, keywords, writing guidance)
• Comprehensive Brand Strategy Document

BRAND DESIGN DELIVERABLES

Logos & Visual Direction

• Primary Logo
• 1–3 Sub-Logos / Alternates
• Mood Board
• Favicon Set (website icon)
• Full Brand Guidelines

Typography

• Brand Font System
• Desktop & Webfont Files
• Heading, Subheading & Paragraph Styles

Colour System

• Custom Colour Palette
• CMYK (Print)
• RGB & HEX (Digital)
• Pantone (Apparel / Specialty Print)

Graphics & Visual Assets

• Custom Patterns
• Hand-Drawn Illustrations
• Icon Set (5–10 branded icons)

Social Media Starter Kit (IG & FB)

• Profile Images
• Cover Image
• Highlight Icons
• Designed Launch Posts
• Google Business Profile Graphics

Print & Professional Collateral

• 50 Premium Business Cards
(Little Rock Printing)
• Email Signature Design
• Print-Ready Letterhead / Invoice Header

Operations & File Delivery

• Organized Dropbox Folder System
• All Logo Files: PNG, JPG, SVG, PDF, EPS
• Brand Assets Accessible Anytime, Anywhere