Merchandise & Swag Design
Timeline: 2 to 3 weeks
Investment: Quoted per project and typically begins at $1250 plus GST
Merchandise is one of the most memorable ways to bring your brand to life. A well-designed piece of swag can spark a connection, build recognition, and turn customers into real supporters of your business. Whether it is apparel, bags, drinkware, signage, or promotional items, every piece should feel intentional, consistent, and aligned with your brand identity.
At West of Ordinary, we design merchandise that people actually want to use. We focus on clean layouts, clear branding, and thoughtful design choices that translate seamlessly onto physical products. With experience designing apparel graphics, product mockups, promotional items, and event-based merchandise, we ensure each item feels polished and true to your brand.
We begin with a simple discovery process to understand your goals, your audience, and the purpose behind each item. You receive complete concepts that give you the full vision before any final design production begins. We make sure your designs work beautifully on a range of materials and print methods, including screen printing, embroidery, engraving, heat press, and direct-to-garment.
We also support you through vendor communication and file setup, ensuring a smooth, stress-free process. You receive production-ready artwork that your printer or vendor can apply immediately.
Planning
• Kickoff meeting and creative brief
• Selection of merchandise types and materials
• Creative direction and visual approach
Concept and Design
• Comprehensive Merchandise concepts for review
• Apparel or product-specific layouts
• Custom graphics or illustration if needed
• Realistic mockups to help you visualize each item
Setup and Support
• File preparation for embroidery, screen printing, engraving, and digital printing.
• Production-ready artwork files
• Direct communication with your vendor or printer
• Colour matching and placement accuracy
Deliverables
• Proofing files
• Final production-ready artwork packages
• Mockups for all approved items
• Full ownership of the finished designs