Brand Partnership & Creative Services
Timeline: Retainer-based model
Investment: Custom pricing
At West of Ordinary, we don't just manage your brand; we become part of your team. For 10 years, we've partnered with businesses that need more than someone to handle their social media or design a few graphics. They need people who genuinely care about their success, understand what they're building, and can help them get there.
We're the team you call when you need honest advice, beautiful work, and someone who's as invested in your brand as you are.
What We Do
We Get to Know Your Business
We start by really understanding what you're building: your goals, your challenges, the people you serve, and what makes your brand special. Then we help you determine the best way forward, whether that's refining your messaging or finding new ways to connect with your audience.
We Create Everything You Need
Photography, graphic design, website updates, social content, and email design. It all comes from us. We don't hand your brand off to freelancers or use templates. Every piece we create is custom, thoughtful, and unmistakably yours.
We Show Up Consistently
Social media management, community engagement, website maintenance. We handle the day-to-day so your brand stays active, authentic, and connected to the people who matter most. Not just posting to check a box, but building real relationships.
We Grow With You
We meet regularly to discuss what's working, what could be improved, and where you want to go next. Your business changes, your audience evolves, and we make sure your brand keeps pace.
How We Work
Every partnership looks a little different because every business has different needs.
Some partners need us for solid execution, keeping their content consistent and their brand looking great. Others need us to be more deeply involved, supporting strategy, major decisions, and long-term planning.
We'll talk through what makes sense for you and build something that actually fits.
We Keep It Small on Purpose
We work with only a handful of partners at a time, typically 6 to 8 per year.
It's not about being exclusive or hard to reach. It's about giving you the kind of attention and care that only comes when we're not stretched across 30 different accounts.
When we work with you, we're with you every step of the way. That means returning calls quickly, knowing your business inside and out, and being someone you can count on.
Let's See If We're a Good Fit
Our favourite partners are businesses that:
• Want someone who genuinely cares, not just someone checking off tasks
• Value quality and strategy over quick fixes
• Are you ready to invest in building something that lasts
• Like working with real people who'll be honest with them
If that resonates, we'd love to talk.
What's Included in Brand Partnership
Foundation & Strategy
We start by understanding where you are and where you're going.
• Social media audit and competitive analysis
• Platform strategy and recommendations
• Target audience development
• Content pillars and messaging framework
• Monthly content calendar
Content Creation & Storytelling
Everything we create is custom, thoughtful, and unmistakably yours.
• Custom graphics and visual assets
• Copywriting (captions, headlines, CTAs)
• Hashtag strategy
• Story and reel concepts
• Photography direction and styling guidance
Community Building & Management
We show up consistently and build real relationships with your audience.
• Daily monitoring and engagement
• Audience interaction and relationship building
• Brand voice consistency across all platforms
Performance & Insights
We track what's working and keep refining our approach.
• Key metrics analysis (reach, engagement, growth)
• Content performance insights
• Strategic recommendations and adjustments