We built this agency around a simple belief: more than ever, brands should feel human, and deeply connected to the people behind them and the communities they serve. They should look, sound, and feel like real businesses, not AI-generated.

When it comes to branding, many people mistakenly believe that a logo is all they need. However, a logo is just one piece of the puzzle. Branding goes beyond just a logo; it encompasses the entire experience and perception that people have of your business. In this blog post, we will explore why branding is more than just a logo and why it is crucial for the success of your business.

A design retainer is a common practice in the creative industry, where a client and a designer establish an ongoing relationship for a set period, typically monthly. In this blog post, we will explore what a design retainer is, how it works, and the benefits of utilizing one for your design needs.

If you're a business owner or marketer seeking to establish a strong online presence, you've likely encountered jargon such as SEO, keywords, and algorithms. But what do these terms really mean, and why are they important for your digital marketing efforts? In this blog post, we'll demystify the jargon of digital marketing and help you understand the key concepts that can drive success for your online business.

Naming your business is a critical step in creating a brand identity that resonates with your target audience. A well-thought-out name can convey the essence of your business, differentiate you from competitors, and create a memorable impression.

In today's digital age, having a professional online presence is crucial for businesses of all sizes. One essential element of a professional online presence is a custom domain and email.

Colors play a crucial role in graphic design, as they can evoke emotions, convey messages, and create visual impact. However, when it comes to using colors in graphic design, it's important to understand different color codes and their appropriate usage. In this blog post, we'll demystify the common color codes used in graphic design, including RGB, CMYK, HEX, and Pantone, and explain their significance.

Your website's "About Me" section is one of the most crucial sections. It's an opportunity for you to introduce yourself, share your story, and connect with your audience.

Hiring a professional web designer is a smart investment for your business, as it can result in a visually appealing and highly functional website that represents your brand effectively. To ensure a successful web design project, it's important to be prepared and provide the necessary information and resources to your web designer. Here are some tips on how to prepare for your web design project when you've hired a professional.

As more and more businesses move online, having a professional website is no longer optional - it's a necessity. In today's digital age, your website is often the first interaction potential customers have with your business. It's where they go to learn about your products or services, and where they form their first impression of your brand. Here are a few reasons why having a professional website is essential for your business.

Typography, or the art and technique of arranging type, is an essential element of graphic design that plays a crucial role in communication and visual aesthetics. Whether it's on a website, a poster, a book cover, or any other design medium, typography matters in conveying messages, establishing brand identity, and creating visually appealing designs. In this blog post, we will explore why typography matters and its impact on design.

As a Canadian business owner, you may have wondered whether to choose a .ca or a .com domain for your website. While .com is a popular choice for many businesses worldwide, there are several compelling reasons why Canadian businesses should consider opting for a .ca domain for their online presence. In this blog post, I will explore the top reasons why Canadian businesses should choose .ca instead of .com.

In the world of digital design and graphics, there are various file formats that are commonly used for different purposes. Understanding the differences between these file formats can help you make informed decisions when it comes to choosing the right format for your specific design needs. In this blog post, we'll explain the key differences between PNG, JPEG, GIF, PDF, vector, and PSD file formats.

When it comes to hiring a professional designer for your graphic design projects, you have two options: working with a marketing agency or hiring a freelance designer. While both options have their merits, partnering with a marketing agency can offer several advantages over working with a freelancer. In this blog post, we'll explore the benefits of hiring a marketing agency for your design needs.

Colour theory is the foundation of effective graphic design, as it helps designers understand how colours work together, evoke emotions, and communicate messages. Whether you're a professional graphic designer or just someone interested in learning about the principles of colour theory, here's a beginner-friendly guide to Colour Theory 101.

In today's digital world, it's easy to underestimate the importance of printed materials in business and marketing. However, well-designed printed projects can still have a significant impact and help your business take off. Working with a skilled graphic designer can be a game-changer in this regard. Here are 10 reasons why collaborating with a graphic designer can elevate your printed projects to new heights.

Print marketing has been a tried-and-true strategy for businesses for decades, and despite the rise of digital marketing, it is still alive and thriving. In fact, print marketing can offer unique advantages that digital marketing cannot replicate. In this blog post, we will explore why print marketing is still relevant in today's digital age and why businesses should consider incorporating it into their marketing strategies.

Branding and design are like living organisms that require constant care and attention to thrive. In this blog post, we will explore the analogy of branding and design being alive and the importance of watering and nurturing them for sustained success.