Behind the Lens: A Brand Session with Wandering Obsession
Behind the Lens: A Brand Session with Wandering Obsession
Some sessions come together in a way that just feels right from the very first conversation, and this one with Wandering Obsession was exactly that.
The heart of what she does is creating space for people to slow down. To breathe. To feel held long enough to actually rest. So when it came time to build out her brand imagery, the goal was never just to take pretty pictures, it was to make photos that feel the way her work feels.
Meet Allison
When Allison reached out for a brand storytelling session, she wasn't looking for another set of pretty photos. She wanted images that felt like an honest reflection of who she is: a yoga teacher and sound healer building a space where people feel safe to slow down. My job was to translate that feeling into a set of photos that could carry her brand forward, online and off.
Setting the Scene
The aesthetic she described was warm, grounded, and a little bohemian: natural tones, soft textures, the kind of layered, intentional space that immediately puts you at ease. She brought her singing bowls, drum, natural woven baskets, and enough beautiful objects to create something that felt less like a styled shoot and more like an altar you'd actually want to sit beside.
The Story We Were Telling
Rather than showing what and where she teaches, we focused on showing who she is and what it feels like to be in her presence. Allison seated in meditation, quiet and centred. The stillness of a session with her. The gentle intention in how she holds her drums and singing bowls. These are the images that let someone find her Instagram and just know, no words needed, whether this is their person.
How She'll Use Them
Allison is building a bigger presence, with festival features on the horizon and a growing community online. As her audience grows, she needs a set of images people can recognize as hers, even before they see her name. A visual identity that feels consistent no matter where it shows up: her Instagram grid, a festival poster, a story, a website.
That's why we made sure to capture a range of perspectives, including wider shots of her full setup, giving her space to layer in quotes and text without losing the visual. Some images are quiet and close, made to stop the scroll. Others are made to hold space around them, so her words and her work can sit side by side.
The goal was a set of images that could work hard across a lot of different contexts (social, print, web) while still feeling cohesive and unmistakably her. So that even someone new to her page, seeing just one image, starts to recognize her style and feel a sense of who she is.
Interested in a brand storytelling session of your own? I'd love to hear about what you're building.
